Mean Girls
Client: Paramount Studios | Partners: Urban Legend Doughnuts & Kaspas Desserts
Brief: In the lead up to the musical reboot of Mean Girls, we were approached by Paramount Studios to produce a number of large scale promotional campaigns alongside like-minded brands such as Urban Legends Doughnuts and Kaspa’s Desserts.
This project required a wide range of design assets from POS displays, FSDU units and doughnut cabinets to digital imagery and more, all whilst combining impactful movie artwork with the already established identities of the brands.