Borderlands Movie
Client: Lionsgate | Partners: Auntie Anne’s, Bedlam Paintball, Breakout Escape Rooms, Laser Quest
Brief: 2024 saw Lionsgate introduce their summer blockbuster, Borderlands (based on the popular video game franchise) and with it a huge budget intended for a mixed media campaign working alongside family brands with a similar target audience.
In response we created a combination of large scale OOH POS including both digital and print billboards, banners, booklets and more whilst also covering the digital media side of things with website and newsletter visuals, social campaigns and giveaways.
