Sonic the Hedgehog
Client: Paramount Studios | Partners: Whitbread, SuperCamps, David Lloyd Clubs, TUI, Young Performer Magazine, Laser Quest, Frog Bikes, Oxygen Freejumping, O2, Samsung, Take a Break Magazine, EVA Air.
Brief: The brief for this huge movie promotion was all about getting kids excited for the cinema release of the much anticipated Sonic movie.
Targeting kids and families at all of the places they can be found, items were created for a number of sectors including holiday camps, hotels, restaurants and even gyms.
